Nickelodeon's "Paws of Fury: The Legend of Hank" arrives July 15 followed by Warner Bros.' "DC League of Super-Pets" on July 29 and then there is a lull until Disney's "Strange World" arrives Nov. While it's a promising sign for theaters that parents and kids are finally flocking back to cinemas, production delays during the pandemic mean there aren't many new movies for them to watch. "We saw that with 'Sonic 2' earlier this year, but hadn't yet seen a traditional animated film slay the box office since pre-pandemic times." "What 'Minions: The Rise of Gru's debut proves without a doubt is that family audiences are once again able to strongarm a film at the box office," said Jeff Bock, senior analyst at Exhibitor Relations. "To everyone showing up to 'Minions' in suits: we see you and we love you," the company wrote in a tweet last Friday.įamilies accounted for 68% of "Minions: The Rise of Gru" ticket sales during its opening weekend, while adults without children accounted for 17% of tickets.įor "Lightyear," families accounted for 65% of the tickets sold, while adults without children made up nearly 30% of ticket sales. The "Gentleminions" hashtag has more than 9 million views on TikTok and gained the attention of Universal Studios. Only 6% of that important demographic bought "Lightyear" tickets, according to data from EntTelligence.Ī new trend on TikTok likely helped fuel "Minions" sales, as groups of young moviegoers dressed in formal attire to attend showings of the new film. "Minions" also got a surprise boost at the box office from teenagers, who bought 15% of the movie's tickets during its opening weekend. "Minions" was simply more accessible to audiences, analysts said. This meta-style story might have been enticing to audiences that grew up with "Toy Story" in the '90s, but for younger generations the science fiction action adventure missed the mark. The characters on screen aren't toys that believe they are real, they are actually human. "Lightyear," which was also billed as an origin story, is about the film that made Buzz Lightyear the hottest-selling toy and a coveted prize for young Andy. "Slapstick comedy is a tried-and-true genre that kids of all ages have always loved," Dergarabedian said. Along the way, his gang of denim overall-wearing minions bungle his plans, resulting in a silly, gut-busting romp. "Minions: The Rise of Gru" tells the villain origin story of Gru, who as a child seeks to establish himself amongst the biggest bad guys in the world. While "Minions" leaned heavily into the slapstick comedy that made the last four installments in the "Despicable Me" franchise so successful, "Lightyear" shifted away from a formula that endeared so many generations to the "Toy Story" franchise - centering on emotional stories around beloved childhood toys. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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